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September 2000 - July 2003

Camberwell College of Art, London, BA (Hons) Graphic Design (1st)


November 1999 - December 2000

Working in the menswear design department focusing on delivering concise written trend analysis reports for the whole menswear team featuring new, innovative design / trend / fashion / architecture / music / lifestyle concepts.

Collaborating and supporting the Menswear team on wider content projects.
Contribute to WGSN’s Fashion Feed and contribution to overall menswear team objectives.


April 2000 - October 2004

My position as designer at Interbrand involved presenting my designs with confidence to the team and to clients. Producing a high percentage of creative concepts for each presentation - Seeing each project through from conception to completion - Driving to have my design chosen every time and helping to implement the winning design. Always acting as a creative catalyst on each project, helping to inspire juniors and impress the senior designers. One of my favourite roles was creating mood-boards, audits and presentations for new briefs. My Involvement in the art direction of photo-shoots was integral.


January 2005 - February 2006

My role involved designing and structuring research (both self-initiated and from Creative Direction team members) into clear, readable and visually appealing presentations and digital content, used to communicate ideas, projects and trends to the wider business as well as external partners. My role also involved in-depth cultural and creative research, used to inform the Creative Direction team and wider business.


November 2005 - December 2008

My role at Start Creative was focused around their biggest client Virgin. Working with the production manager to develop relationships with external suppliers to understand the print production process and how these processes affect the creative proposal. As well as creating a consistent brand and customer journey from digital to instore. Presenting work at internal and external meetings was key to my role and something I thrived on. Managing my own time, prioritising workload to meet project deadlines as outlined in the initial brief is something I always prioritise. 


April 2008 - October 2010

Deliver innovative and cutting-edge creative across all print and digital channels for Nike. Tuning into the latest creative and cultural movements were as crucial. My broad skillset and strong aesthetic to bring Selfridges unique brand personality to life through their creative concepts. As a Graphic Designer my role was to develop and create inspiring, consistent, creative for use across Nike stores and all channels, by collaborating with the design team and the wider Multimedia Creative team on creative campaigns - defining, shaping and realising innovative ideas through graphic design.


I founded Checkinit, an independent communications agency, specialising in design, trends and events, pre-social media. We focused on youth culture and street wear - celebrating underground and unsigned musicians, artists, designers and performers. 
The work involved generating ideas, designing retail installations, logos, look-books and creating exhibitions and events. Focusing on trends, I worked with creative agencies consulting and offering comprehensive consumer market research, exploring and investigating design, music, fashion and behavior. Feeding creative teams with stimulus, influence, inspiration and current trends.Keeping the client up-to-date with creative design press for new developments relevant to their business.

2011 - PRESENT

Mothers Meeting is a communications agency, connecting brands to our influential network of inspiring mothers through events and marketing.
Changing the face of motherhood through developing bespoke, campaigns and experiences.
We build brand awareness and talk to parents in a way that works & excites.
Mothers Meeting has helped brands as sporty as Nike and as beautiful as BLISS to plan, produce and promote awesome, bespoke events attended by some of the world’s most influential mothers. Our in-depth knowledge of the industry combined with a comprehensive repertoire, contacts, insider knowledge and regular Mothers Meetings - exhibitions/mamzine and events enables us to offer a service which consciously positions each brand perfectly within the ever-changing world of parenting.

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